the early stage of the product, it is still necessary to make the gameplay and activities as simple as possible, so that new users can quickly understand and participate. After these users have established their awareness of the product, they will gradually enrich and diversify the rules. From the perspective of data, it corresponds to this: when you want to improve the registration rate of the product, the next-day retention rate and other data, you must make the gameplay as simple as possible, but when you want to improve the long-term retention and activity of the product, you need to Continue to add more rich and interesting gameplay. 3. Product Values In the first two years of working on the product, I felt that I had no product values. At that time, the leader text message service asked me to improve the data and I would improve the data. How to achieve the goal easily. It was all about technique and strategy at the time. But in the past two years, especially after I made seafood products, I began to study many European and American products. I would repeatedly think about what we lacked compared with the other party. I found that a large part of the gap behind this is in the values. So I started thinking about my product values: how do I understand the relationship between users and products? How do I make the product? What are my principles? ...