There are not a few celebrities who have become famous overnight because of the Douyin explosion, at least 30,000 to 80,000 followers in a single day, and their creative enthusiasm has been greatly encouraged. There have been many cases of turmoil in the country, and contracts have come one after another, becoming the target of Internet users to emulate, and the object of various media fanfare. The cost is small and the profit is large, so the popular models are chased by the creators. According to the "Popular Video" function of the business version of Cass, the TOP100 videos on the daily list on November 4 were taken as samples. The analysis results are released, and the creators and advertisers have a glimpse of the current status of the current Douyin explosion.
Current affairs hotspots have innate advantages and can quickly accumulate traffic, but the realization is still unclear Among the 100 videos on the list, 30% are related to current affairs hotspots. Among them, 26 videos are related to popular events on the Internet. The attention of bus drivers and passengers, IG winning the championship, and Halloween is decreasing in order; 4 videos are natural and cultural records combined with the season, the opening ceremony of the sports meeting, snow on the streets, rough and slippery, etc. Content is loved by users.
Douyin explosion logic: little brother and sister +, the reversal does not work, the hot spot has an innate advantage It is worth noting that most of the creators of this type of content are PGCs with relatively low production costs, which only cut and collage old video clips, and there are many content presentation methods of picture carousel + subtitles. Hot events can quickly gather traffic. Due to cost considerations, such "scissorhands" content can indeed be considered. However, it should be noted that this type of content does not have an advantage due to the stickiness of fans, and the realization space is still unclear.