Expert and consultant jordie van rijn gives you a glimpse of what the future holds. Jordie van rijn of emailmonday is an experienced email marketing and marketing automation consultant . He has advised companies like klm, mitsubishi and unilever and trained hundreds of new and already professional marketers through training. On december 12, jordie will be among the speakers at the mailup marketing conference – the first large-scale open event organized by us here at mailup. His talk will focus on what has made him famous over the years: predicting future trends in email marketing ,
In order to give marketers valuable insights and approach upcoming business in the right light. While waiting for the conference, we chatted with jordie and tried to get some valuable insights from him about the future - here's what he gave usjordie van rijn where do you think email marketing is headed? Email marketing has always been about reaching the right people , but it's an evolving concept. Email marketing is reinventing itself by recognizing person + profile + goal = performance . The quality of an audience is defined in large part by the completeness of the subscriber profile ,
As this is where purchase intent and other valuable data to segment is located. As we know that data = potential value , comes the age of the tease marketer. Trying to get interactions and information by being enough in touch and being interesting enough. You must earn a first-party behavioral data exchange , through multiple channels. Entertainment is another form of teasing. I went to the efteling amusement park recently - it's like a disney park, but less cheesy. The experience was so entertaining that I would happily recommend it.