Are you about to launch a personal website or increase the performance of an existing site? Always remember that image optimization is the key to site ranking and top positions. When we work on a website, we often tend to focus on content, optimized texts, photos and colors, and other small stylistic choices to adapt it to our tastes and our products. But we often don't care as much about image optimization – or we overlook its importance. What it means to optimize images Essentially, optimizing images means compressing them and making them less bulky to improve your site's speed and performance. What many don't know is that the quality and weight of the image directly affects the speed and performance of the site and, therefore, its positioning on search engines.
If you have already done everything to increase the quality of your content and keywords, and there are no technical issues with the website and indexing settings, then it's time for optimization: it can make the difference to climb in the top positions of search portals. Web images: ideal weight, resolution and Image Masking Service dimensions An ideal image size for the web is usually 200-300 KB. An ideal resolution is 72 dpi (or about 70%). The ideal dimensions limit the large side to 1200 pixels (larger dimensions and resolution are mainly indicated for printing, but not very suitable for web contexts). Reducing the weight of images and their resolution, as well as adapting the image to the format of the page, is therefore essential to optimize the performance of a website.
How to optimize images on a site If you're not a graphic design expert and don't even know what Photoshop is, fear not: there are plenty of free, easy-to-use tools and websites out there to make it easy for you to optimize your images. site while preserving their quality. If, on the other hand, you can manage on your own, optimizing images for the web with Photoshop is definitely the best option. Indeed, these sites and tools predefine the general values to obtain an optimized image, ie to have an image compressed in weight and size according to web standards without affecting its quality. Obviously, a lot of the outcome depends on which image you upload in the first place. Of course, a grainy initial image cannot become a high quality image after compression.