So what is Nawalkha to focus on? Its mission is to create life-changing experiences for its clients, and does so by bringing them instruction from some of the most powerful speakers of our time. Nawalkha's main goal is not to develop products, but to create "heart-centered experiences". And he believes it's key to Mindvalley's success in his quest to advance his business and all of humanity. In this unique interview, you'll learn exactly how Mindvalley creates these incredible customer experiences and its unconventional philosophy for measuring success. Nawalkha and Mindvalley have risen to the top by focusing not on conventional growth metrics, but on improving the world, one customer experience at a time. Key points to remember How Mindvalley validates its products and finds out what its customers want (without using surveys)Mindvalley's secret sauce to employee email database creating amazing experiences for its customers What many new entrepreneurs get wrong that limits their ability to grow and scale How Mindvalley measures success (it has nothing to do with revenue and churn)Full podcast transcript with Ajit Nawalkha Nathan: Ok, so the first question I ask everyone is: how did you find your work? Ajit: How did I find my job? Nathan: Yeah. Ajit: That's an interesting question. Nobody really asked me that question, saying, how did I get my job. Usually they'll say, "How did you start Evercoach" or "How did you start Mindvalley", and so on. So actually it's just to tell the story, because I'm actually at an event where I was talking to a bunch of people who are coming to get trainer certification with us, and I was just telling them the story of how I got really introduced to the idea of ​​personal development first, then the idea of ​​business, then how I ended up creating Evercoach and a partnership with