Apr 10, 2022
In General Discussions
Prior to this latest update, Facebook told users that the cover photo could not feature text that covered more than 20% of its entire area. This restriction has now been removed, which means that you can include call to actions, contact details, and pricing and purchasing information about a product in your cover image to whatever extent you like. While this is mostly good news for marketers, I would still advise caution. Too much text can make a cover photo look spammy and unprofessional, so I would recommend at least some restraint, as the instant visual impact of a great cover photo cannot be understated. While the 20% text rule has Phone Number List been removed for cover photos, it still applies to Facebook ads, like images in promoted posts, sponsored stories (more on these later), and if your ad includes posting a photo of your cover photo to news feeds. Feed of that person's friends, inviting them to 'Like' too, so do your best to make the design as compelling and visually representative of your brand as possible. Keep users engaged by periodically updating your cover photo and profile pic. Ask fans to submit their own photos for consideration too! Add a call to action, offers, and links in the cover design and description Create a well-branded Facebook cover photo and adhere to the text-on-your-cover-photo rules When you upload a cover photo and are asked to include a description, write a short blurb and add in a call to action and related links to your website, a product, an offer, a Page tab, or feature a discount code as a reward for clicking. Lots of Facebook Page visitors click on cover photos for a closer look, and this strategy is just one more little way to capture more leads.