In the past few years, Durex, relying on god-level copywriting to take advantage of the situation, became popular. Many companies felt that Weibo was very important and invested heavily in official Weibo; Going forward, Jiang Xiaobai's bottle body is on fire, and all walks of life are imitating it, and the sentimental copywriting is flying all over the sky; In the past two years, HEYTEA has become popular, and the creative store design of simplicity and cool style has been imitated by many colleagues. Marketing practitioners love to learn how big brands do marketing. Whoever has done a wave of marketing Bulk SMS Service recently will immediately wonder if their own brand can do it too. Every year I do brand consulting and design for many companies, and a question often asked by entrepreneurs is also: a certain big brand also does this, why can't we follow it? Learning marketing from big brands, money may go to waste | Uncle Volcano It is understandable to learn from successful people, but is it really appropriate to use it in brand marketing? So far, we have never seen a second company's Weibo operation that is particularly outstanding, nor have we seen a second Jiang Xiaobai appear in a certain industry, nor have we seen any tea shop relying on indifference to win the competition... Why is this? A lot of the truth (right and wrong) behind a brand's successful results can easily be hidden. Learning how big brands market without doing in-depth research is likely to put your brand in jeopardy. Especially for start-up brands, it is more meaningful to study how the brand succeeded before it succeeded than to imitate the success of well-known brands. So today I want to talk about: What pitfalls will there be in the process of imitating big brand marketing? And how do we properly think about effective imitation. A lot of the truth (right and wrong) behind a brand's successful results can easily be hidden. There are three main reasons for not blindly learning from big brands to do marketing: Big brands do wrong things without affecting the overall situation, you can't