Remarketing consists of creating personalized ad campaigns for those users who have previously visited your website or e -commerce, with the aim of increasing ROI. This concept was known generically for any action or type of marketing as retargeting. But, Google decided to give it its own name: remarketing, and it has become very popular in recent years, so much so that both concepts are already used generically.
So, being so important, have you already incorporated remarketing into your marketing plan ? And if not, what are you waiting for? If you want to get more conversions and make your user acquisition efforts profitable , you cannot miss this opportunity. Here I will tell you everything you need to know about this technique: what it is, how it works, what its advantages are for your company and some tricks to improve your campaigns. Let's start! Do you want to learn more about how to do Remarketing ? Discover the secrets of retargeting according to each type of platform or advertising action. Click here to download the free ebook . What is remarketing? The basic concept of remarketing is, therefore, to reach users who already know your brand or your products and who therefore have many more opportunities to convert. It is about creating several increasingly personalized impacts, encouraging the user to move forward through the conversion funnel.